Designers are considering the best way to present their most iconic moments as Instagram continues to alter how consumers view fashion week. You must display your creative prowess if you want to construct a runway for a fashion show. For the show’s theme to come together flawlessly, your concepts must align with the designers’ vision.
Here are some considerations you can make while planning a runway production:
The ‘WOW’ Factor
Most runway displays are motivated by adding drama through imaginative aspects that increase the show’s appeal or add a cinematic touch. Every piece is meticulously selected and exhibited while keeping in mind its usability, aesthetics, and photogenic quality.
Lighting Sets The Stage
The quality of the lighting can make or ruin a fashion presentation. Designers’ works would be rendered useless, and the entire display may be jeopardized. Whether on camera or in real-time, your lighting should not change the hues of the clothes the models are sporting.
The goal is to capture the audience’s attention and enhance production quality. The best option is neutral lighting, which illuminates the arena without reflecting off the clothing. Of course, it need not be uninteresting. The more accurate your color reproduction is, the more imaginative you can be.
Stage Setup and Functionality
The designer should have a significant influence on the runway’s shape. The conventional runway layout is created because it provides the finest visibility in the arena, with tiers of seating on either side.
You can create the plan entirely from scratch or use the T-shaped runway in addition to the regular runway. To create a mise en scène, or an experience that transports people, is the critical component of it.
You encounter these micro-experiences as you wander around the room, giving you the impression that you have been temporarily whisked away to another location and another universe. There is a lot of consideration given to how people enter the area, how they move around it, and where the drama takes place. The aim is to create an artistic experience that provokes thought and draws the viewer’s attention in the right direction.
Undistracting and Creative Backdrops
If you don’t have experience creating fashion stages, it’s good to be aware that the goal of a background in a fashion show is to keep the spectator’s attention on the models and the label they’re donning. The stage setup can’t create a distraction. The goal of the backdrop is to tactfully draw the audience’s attention away from the creative aesthetics that make up the show.
The background is typically made of drapes and flat panels, but you can also build anything that fits the show’s theme. For their 2019 NYFW pre-fall presentation, Coach, for example, created a giant dinosaur skeleton entirely out of salvaged fragments that were inspired by their American-infused fusion of tough denim trousers and shirts with washed thrift-store leather jackets.
The primary goal of a fashion show is not for designers to display the clothing that will soon be available to buy in stores. Instead, the designer can express a specific aesthetic, emotion, viewpoint, or attitude on the catwalk. Fashion displays can therefore be more imaginative and innovative. To execute runways like the creative Coach designs in NYC, be sure to look us up!