Whether attendees are there to learn, network, or simply have fun, event design is about taking a blank canvas and turning it into a place people want to be and experience.
The decor you select may provide life to your event or business, so it’s not just about looking good. When done correctly, it has the potential to completely alter the ambiance of a location and even encourage higher levels of participant involvement, especially when you’re working with professional artists like Creative NYC.
In fact, stunning event design can increase overall attendee happiness, so it’s definitely worth getting good at it. You should be familiar with the following essential event design components:
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Space Integration
This serves as your design’s cornerstone and building block. You must have a precise understanding of the features and measurements of the space you have to deal with. You need to know where guests will enter and exit, where the bathrooms are, the kitchen, cloakroom, bar, and where any in-room technology, like projectors or screens, are located.
While designing your space’s layout, consider the path you want visitors to travel and, if the area is a large, empty space, how to effectively divide it up. It’s crucial to strike the correct balance between positive furnished space and negative vacant space. You don’t want your event to seem empty, but you also don’t want it to feel cramped and crowded.
When designing a space, it is important to keep this delicate balance in mind and take practical considerations into account, such as not placing people too close to doors or causing a bottleneck as people try to enter and exit restrooms.
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Balance in Lines
Designs need to be balanced between horizontal, vertical, and dynamic lines in order to be aesthetically acceptable. Both the room’s architecture and furnishings draw lines in the area. Items like rectangular carpets, tables, and floor tiles can add horizontal lines, whereas curtains, columns, and wall hangings can add vertical lines. Dynamic lines, like curves and angles, are those that provide interest and movement.
The size of your event space depends on the lines. For instance, you can use the horizontal lines of low hanging lights to enclose an area with a very high ceiling. On the other hand, you can lengthen a tiny area by using vertical lines, like those in a striped rug. Your event space will feel more harmonious overall thanks to the lines you draw to direct the viewer’s gaze. Consider your venue’s natural lines carefully and try to incorporate new features such that they enhance them.
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Props and Structures
Forms (or props) are closely related to lines; these are the shapes created by the outlines of any 3D objects in the space, such as furniture, furnishings, and structures.
Forms help to balance the space, but they can also add drama and character. You can create a striking look by choosing one key shape to influence your design, such as cubes or circles, and lines help to balance forms. You can achieve this either by building elaborate sets or adding studio prop rentals like the ones from Creative NYC.
However, it’s not just about shape, it’s also about scale. Playing with proportion can make a big impact, for example by creating an imposing entrance arch or having really long, linear tables. You can play with form by bringing in statement pieces such as unusually or boldly shaped furniture or sculptures.
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Focus on Good Lighting
A successful event design must include light, which can actually be used to change a venue’s lines and appearance of space. By using only lighting, you may create vertical columns using uplighters, project a horizontal route through the space, and draw focus to other regions. Light can also be used to emphasize and draw attention to important forms in your design.
Lighting has a big impact on a room’s mood or ambience, so it’s crucial to take your time setting it up properly. Try to pick a location with good natural lighting for daytime activities. Consider the position of the windows, how light enters the space, and how these change throughout the day.
Pick the Best Design Agency in NYC
Creative NYC offers end-to-end design execution services, including guidance and installation, to help create the best event for your brand or occasion. We also offer studio prop rentals in NYC. Connect with us today for all your design elements!