Fabricated Date: October 2013
Street art and fashion collaborated during NY Fashion Week. DKNY on their 25th Anniversary. deciding to go back to the brand’s roots in the 80’s. As a result, they wanted to bring back the graffiti feel of NYC from that era. leading to a fabrication of a giant 3D DKNY sculpture. In addition, it was used as the back drop of their 2014 Spring/Summer collection runway show. Also to celebrate, the DKNY 25th Anniversary, they threw a star studded pop-up red carpet party in the financial district. The 3D letters that were moved there from the fashion show. The party featured a performance by Rita Ora who brought out Iggy Azalea and A$AP Rocky, and A$AP Ferg.
Production Company: North 6th
Production Design / Creative Direction: Stefan Beckman Studios
Collaboration with Gotham NY Stages