Location: Duggal Greenhouse in the Brooklyn Navy Yard
Hypebeast presents the first ever ‘Hypefest’ with the main attraction being Adidas buildout booth and station, fabricated by Creative NYC, where attendees could construct and design their own shoes, sneakers and shirts. Adidas also debuted its “Never Made” campaign with an ambitious experiential activation. The event brought together all things that encompass the HYPEBEAST lifestyle – the best brands in fashion, the most coveted footwear, artists renowned all over the world, music that’s in everyone’s playlist, and gourmet food from the hippest restaurants and cooks.
Production Design and Creative Direction by Stefan Beckman Studio