Custom Fabrication

Category:

Moët & Chandon – VH-1 Event ‘Be Fabulous’ 5 City Tour

Fabricated Date: October 2006

Release Date: December 2006

Location: Skylight Studios, NYC

Set Design by Jeffrey Marcus – JM Visuals

Nothing short of fabulous would do to celebrate the new season of VH1’s The Fabulous Life and Moët & Chandon’s ad campaign with the slogan Be Fabulous. The six-city tour started in Chicago and ended in Miami with a branded bash for more than 500 guests. Moët’s Erica Kwei, (brand director), Kai Rosenthal (vice president of event and marketing), and Christina Monaco (director of event marketing and public relations) worked with James Curich, the Susan Magrino Agency’s senior account director