Category:

Adidas Target Practice

Fabricated Date: Nov 2016

Release Date: November 27th 2016

Location: Dumbo Archway in Brooklyn, NY

‘The Future of Sport’ Adidas NYC Flagship launch – On December 1, 2016, Adidas opened its NYC flagship on Fifth Ave, in the build up to the opening they created a series of unique experiences for athletes and creators throughout the city that spread awareness and helped cement the brand’s positioning such as a digital target practice under the Dumbo Archway – fabricated by Creative NYC